Starbucks VIA® Italian Roast

The Italians have a saying, la dolce far niente, which translates as “the sweetness of doing nothing.”

Now you can enjoy our bold and roasty-sweet Italian Roast in an instant. Just tear open a pack of Starbucks VIA® Ready Brew and add water. Let the coffee brew 10 seconds, stir, savor and enjoy.

It’s not instant coffee the way you know it. This is genuine, dark-roasted Starbucks® coffee. 100% arabica and ethically sourced. Isn’t it wonderful? There’s now an instant coffee that you can start a whole new tradition with.

Currently Available

DARK ROAST

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Tasting Notes:
Roasty & Sweet
Enjoy with:
Tiramisu and a slideshow of Rome.
Origin
Multi Region Blend
  • Fair Trade

Fair Trade Certified™

Fair Trade Certified™ coffee empowers small-scale farmers organized in cooperatives to invest in their farms and communities, protect the environment, and develop the business skills necessary to compete in the global marketplace.