Social Responsibility Pages - Certified and Conservation Coffees

Certified and Conservation Coffees

Stepping stone to sustainability Starbucks offers certified and conservation coffees, which highlight our approach to specific socially-responsible coffees. These coffees have been grown or sold in ways that help preserve the natural environment and/or promote economic stability. Certified and conservation coffees available in our Commitment to Origins™ packaging include: certified organic coffee, shade grown coffee and Fair Trade Certified™ coffee.

Fair Trade Certified™ coffee is an integral component of our certified coffee offerings. Purchasing this coffee is one way that Starbucks supports cooperatives of small-scale farmers and is part of a larger, integrated approach to coffee social responsibility. Starbucks and the Fair Trade movement share common goals: to ensure that farmers receive a fair price for their coffee and to strengthen coffee farms for the future.

Certified Organic coffee is grown without the use of synthetic pesticides, herbicides or chemical fertilizers, which helps maintain healthy soil and ground water. The beans must also be processed in certified organic mills and roasting facilities.

Serena Organic Blend: Smooth acidity with citrus and floral aromas.
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Conservation coffee helps to protect biodiversity in the world’s most ecologically-sensitive areas, many of which are coffee-growing regions. It uses traditional methods, such as growing coffee under the canopy of shade trees, that protect the environment and support nesting areas for birds.

Organic Shade Grown Mexico: Shade grown...crisp, refreshing aftertaste.
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Decaf Shade Grown Mexico: Light-to-medium bodied with a refreshing finish..
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Conservation Colombia: Medium acidity surrounded by a round, soft body with subtle character and nutty nuances.

Purchasing guidelines The Commitment to Origins™ coffee category showcases sustainable high-quality coffees.

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