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Coffee is a huge business. In fact, coffee is the second most valuable commodity after oil.
We comb the world for the perfect combination of climate, soil, elevation, and agricultural practices that come together to produce a great coffee. When searching for coffees, the only question for Starbucks is this: Which coffees from a given location best represent the perfect intersection of climate and skilled horticulture? It is a search for unmistakable regional flavours, what a French wine-maker would call goût de terroir, the taste of the place. At Starbucks, coffee is a fresh produce, not a commodity. When the inevitable happens and a given coffee estate or region has an "off" year, we simply don't offer that coffee. We make this tough decision rather than offering a lower quality selection to our valued customers. We buy coffee solely on its performance in the cup.
The coffee we buy is truly special, spectacular coffee. The coffee buying team evaluates over one thousand "offer samples" each year. The evaluation process includes roasting small batches of coffee and tasting these batches in a process called "cupping." Only a very few of these sampled coffees make it into our warehouses. Starbucks coffee buyers spend approximately 18 weeks per year traveling to countries of origin. The purpose of these travels is not to directly buy coffee. The goal is to continue to learn about coffee and to strengthen relationships with growers and suppliers. These relationships are critical to our future success - they solidify our role as champions of quality and progress at every level of the coffee business. It is because of these relationships that Starbucks gets the first pick of the best crops worldwide.
Some of the most interesting tastes are a result of coffee blending.
Kenya Serena Organic Blend The Roast Story Harvesting Coffee Gold Coast Blend Sulawesi Ethiopia Sidamo House Blend - Decaf Shade Grown Mexico - Decaf LightNote Blend Colombia Nariño Supremo Decaf Komodo Dragon Blend LightNote Blend - Decaf Tasting Tips Caffè Verona - Decaf Organic Shade Grown Mexico Sumatra -Decaf Growing Story Espresso Roast Espresso Roast - Decaf Komodo Dragon Blend Italian Roast History of Coffee Caffè Verona House Blend Coffee Blending Yukon Blend Arabian Mocha Sanani Starbucks Breakfast Blend Guatemala Antigua Coffee Trees Pike Place Roast Growing Regions Sumatra French Roast
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