Starbucks Privacy Notice

STARBUCKS PRIVACY NOTICE

Last Revised: January 22, 2026

At Starbucks, we approach data and privacy as we approach everything we do: we put people first.

As part of our effort to protect your privacy and to comply with applicable privacy and data protection laws, we strive to consider our data governance practices through the lens of the recognized principles of data minimization, limited collection, and limited use, among other key areas addressed below. We do so to respect and maintain your trust. In other words, we believe that taking care of you includes taking care of your data and privacy. Grab a cup of coffee and learn more below.

This Starbucks Privacy Notice (“Notice”) describes the types of personal information that Starbucks Corporation and its respective subsidiaries and affiliates (“Starbucks,” “we,” and “us”) collect, how we use it, how and when it may be shared, and the rights and choices you have with respect to your information. Specifically, this Notice applies to the personal information that we process in North America, including when you visit websites or applications owned and operated by Starbucks brands or products that direct you to this Notice (such as the Starbucks Rewards mobile application available at https://www.starbucks.com/coffeehouse/mobile-apps (“Starbucks App”)) and when you visit our stores (collectively, “Starbucks Services”). Our goal is to help you understand how we use your information to provide and improve our products, services, marketing, and interactions with you, as part of our commitment to maintaining your trust. Thank you for taking the time to read and understand our data and privacy related practices.

By continuing to use Starbucks Services you acknowledge this Privacy Notice and agree to our Terms of Use and other important policies available on our homepage.

2. Information We Collect

When you visit and use the Starbucks Services, we may collect the following categories of information:

  • Identifiers – We may collect information that can be used to identify you, such as your first and last name, phone number, your address book, email address, postal address, IP address, and the day and month of your birthday.
  • Demographic Information – We may collect certain demographic information, such as your age range and gender.
  • Financial Information – We may collect payment information such as your credit card and debit card information if you make any purchases.
  • Commercial Information – We may collect information about your transactions in our stores, on our websites or via our Starbucks App, including what products you purchase, how frequently you purchase them, any Rewards or promotions associated with a purchase, and the products you have placed on your “Wishlist” or “My Bag” for future purchase.
  • Internet or Other Network or Device Activity Information – We may collect information related to your electronic network activity, such as your browsing history when you use Starbucks Services, information about how you use the Starbucks Services, information about your device (e.g., device type, browser type and language, hardware model, operating system version, unique device identifiers, and IP address), and information related to Starbucks website’s “live help” chat feature.
  • General Geolocation Information – We may collect information about the imprecise or approximate location of your device, such as information derived from your device (e.g., based on a browser or device’s IP address). We may also use location-based technology when you are in or around our retail locations to collect information about the presence of your device, if your Bluetooth is turned on and your device settings allow for this. For more information about our collection of precise geolocation, please see below.
  • Audio, Electronic, Visual or Similar Information – We may collect audio and visual information when you use the Starbucks Services. For example, some of our retail locations may have cameras installed for security and operational purposes, which may collect audio, visual, and similar information to prevent and detect crime or improve store design to better serve our customers. Also, depending on how you interact with us, we may collect audio information when you use voice ordering at a drive-thru location or in the Starbucks App, or call Customer Care.
  • Inferences – We may also collect inferences drawn from the information described above.
  • Other – We may collect other information that you voluntarily provide when you communicate with us.


Additionally, depending on how you use the Starbucks Services, we may collect the following categories of personal information from you that may be considered sensitive under some privacy laws:



We may aggregate or de-identify the information described above. Aggregated or de-identified data that we do not attempt to reidentify is not subject to this Notice.

Without this information, we may not be able to provide you with all the requested services.

3. Sources of Information

We may obtain personal information from different sources, types of technology, and devices. This information may be collected from various places including in our stores, online, and from third parties, including from other users of Starbucks Services (such as when they purchase a gift for you), advertising partners, co-sponsors, internet service providers, data analytics providers, operating systems and platforms, social networks, and publicly available sources. For example, if you access any social media or similar services through the Starbucks Services to login or to share information about your experience on our Starbucks Services with others, we may collect information from these third-party services. We may also combine the information that you provide us or that we collect automatically with information that we receive from other sources. To learn more about the information that we collect online through automated means, please review the section of this Notice titled “Cookies, Web Beacons, and Similar Technologies.”
(b) To Communicate With You – We may process certain information in order to communicate with you in relation to your accounts, our services, our marketing, and your requests, including to:

  • provide customer service, including when you interact with our customer service agents through our website’s “live help” chat feature, and requests for information;
  • communicate with you about orders, purchases, returns, services, accounts, programs, contests, and sweepstakes;
  • send you personalized promotions, content, and special offers;
  • communicate with you about our brands, products, events, or other promotional purposes;
  • implement your communications preferences, such as sharing information with Starbucks business partners so that they may email you about their promotions, products and initiatives; and
  • provide important product safety information and notice of product recalls.
(b) To Service Providers – We may share each of the categories of information described, in the “Information We Collect” section, for a variety of business purposes with our service providers who provide an array of services for us or on our behalf, such as payment processing, website and data hosting, location mapping, product and service delivery, customer service, advertising and marketing services, facilitating sweepstakes and Starbucks® Rewards loyalty program benefits and communication, ensuring compliance with industry standards, analytics services, security and performance monitoring, maintaining and servicing accounts, professional advisors (such as auditors and lawyers), processing or fulfilling orders and transactions, verifying customer information, research, auditing, and data processing. We may share your personal information with service providers who help to protect you and Starbucks from fraud. One such supplier is Ekata, Inc., which uses the information as a controller for the benefit of Starbucks and others in accordance with its privacy notice located at https://ekata.com/privacy-policy/.

(c) To Business Partners –

To make certain products, services, and experiences available to you, we work closely with independent business partners, including, for example, co-branded loyalty and rewards partners, delivery partners, and partners who are authorized distributors of our products or licensees. When you obtain products, services, or experiences provided by these independent business partners, we may share your information with them, or you may provide it to them directly. We may also share your information with independent business partners when we work with them to sponsor sweepstakes, contests, events, and other promotions. This Notice does not address, and we are not responsible for, the privacy, information, or other practices of these business partners. We encourage you to review the privacy notices of any third-party business partners whose services you obtain through Starbucks Services.
(d) To Advertising and Analytics Providers – We may share each of the categories of information described above (in the “Information We Collect” section) with marketing, advertising and analytics providers to deliver advertising to you on behalf of Starbucks, including counting ad impressions, creating ad audiences, and conducting personalized advertising based on your interactions with our services as well as your activity on third-party services.
(e) To Third Parties For Actual or Potential Corporate Transactions – If we become involved with a merger, corporate transaction or another situation involving the transfer of some or all of our business assets, we may share your information with business entities or people involved in the negotiation or transfer.
(f) To Third Parties (including Government Authorities) as Legally Required or Permitted – We may disclose your information if we believe that the disclosure is required by law, if we believe that the disclosure is necessary to enforce our agreements or policies, or if we believe that the disclosure will help us protect the rights, property, safety of Starbucks or others, including our customers or partners.
(g) To Third Parties or Persons When You Give Consent – We may share information about you with other persons or companies if you give us permission or direct us to share the information, including to individuals to whom you send a gift card.
(h) Publicly When You Post on Our Websites – We display content and information that you share publicly or permit or authorize us to share publicly, such as reviews. If you post information on a blog or another part of our websites, the information that you post may be seen by other visitors to our websites. We are not responsible for the information you choose to submit in these public areas.

6. Cookies and Similar Technologies

We and others may use a variety of technologies to automatically collect information about your device and use of Starbucks Services or when you interact with emails, advertisements, or other electronic messages we send to you through the Services, our websites and mobile applications. These technologies include first- and third-party cookies, web beacons, pixels, JavaScript, entity tags, HTML local storage, and similar technologies. For example, cookies are small data files that are sent from a website’s server and are stored on your device’s hard drive either for only the duration of your visit (“session cookies”) or for a fixed period (“persistent cookies”). Cookies contain information that can later be read by a web server.

Cookies and similar technologies are used for the following purposes:
Taken together, these technologies help us learn which services and functionality you are using and how you are accessing information about us. We may use this information to personalize your visit to a website or use of a mobile application or to send you relevant promotions and advertisements.

Most web browsers can be programmed to accept or reject the use of some or all of these technologies, although you must take additional steps to disable or control these technologies. You may be able to reject some or all of these technologies by adjusting the appropriate settings in your browser. Each browser is different, but many browsers have preferences or options that may be adjusted to allow you to either accept or reject cookies and certain other technologies before they are set or installed, or allow you to remove or reject the use or installation of certain technologies altogether. If you want to learn the correct way to modify your browser settings, please use the Help menu in your browser or review the instructions provided by your browser.

On certain sites, you may also be able to opt out of certain cookies by clicking the “Do Not Sell or Share My Personal Information” link on our website or making a selection using the Cookie Preferences link. For more information on exercising your preferences in relation to cookies and similar technologies, including how we process opt-out preference signals, please see the section of this Notice titled “Your Privacy Choices & Rights.”

Many advertising companies that collect information from cookies and similar technologies for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain websites where people can opt out of interest-based advertising from their members. To opt-out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available at http://optout.aboutads.info/, the DAA of Canada’s opt-out portal available at https://youradchoices.ca/en/tools, or visit the NAI’s opt-out portal available at http://optout.networkadvertising.org/?c=1.

Residents of the European Union may opt-out of online behavioral advertising served by the European Interactive Digital Advertising Alliance’s participating member organizations by visiting https://www.youronlinechoices.eu/.

To opt-out of data collection for interest-based advertising across mobile applications by participating companies, download the DAA’s App Choices mobile application opt-out offering at https://youradchoices.com/appchoices.

(a) Your Choices



If you use the Starbucks App features described above, you consent to the transmission of your information to Starbucks and/or its agents, and authorize Starbucks and/or its agents, to record, process, and store such information as necessary for administering the Starbucks App features and for purposes described in this Notice.

(b) Your Privacy Rights in the U.S. and Canada

You may submit a request to exercise the rights described below. We will respond to your request consistent with applicable law, including applicable exceptions.



Requests for U.S. residents should be submitted through this form HERE.

Request for Canadian residents should be submitted through this form HERE.

U.S. and Canadian residents may also submit a request by calling 1-800-STARBUC (782-7282).

Once we receive your request, we may verify it by requesting information sufficient to confirm your identity.

You may be entitled to submit a request through an authorized agent or to appeal a refusal to take action on your request. To designate an authorized agent to exercise your rights, we may require written proof that the authorized agent has been authorized to act on your behalf or a copy of the power-of-attorney document granting that right.

If you are an authorized agent or you are submitting a request on behalf of a customer, please submit your request through this form HERE.

We will not discriminate against you for exercising any of your applicable rights. We reserve the right to deny your request if we cannot verify your identity or if an exception applies under applicable law.

(c) Additional California Rights

  • If you are a California resident, we will not disclose your personal information to third parties for the third parties’ direct marketing purposes, if you have exercised your option to prevent such disclosures. To request such option, please submit your request using the “Do Not Sell or Share My Personal Information” link.
  • Some web browsers have a “Do Not Track” preference that transmits a “Do Not Track” header to the websites you visit with information indicating that you do not want your activity to be tracked. We currently do not respond to browser “Do Not Track” signals, as there is no standard for how online services should respond to such signals. As standards develop, we may develop policies for responding to do-not-track signals that we will describe in this Notice.

(d) Privacy Metrics

Applicable Period: January 1, 2025 – December 31, 2025

Scope: The below metrics reflect requests received from customers in the United States and Canada during the applicable period.

Right to Know
  • Requests Received – 718
  • Requests Completed – 295
  • Requests unable to be completed* – 419
  • Average completion time – 7 days


Right to Delete

  • Requests Received – 4,180
  • Requests Completed – 1,437
  • Requests unable to be completed* – 2,730
  • Average completion time – 11 days


Right to Correct
  • Requests Received – 104
  • Requests Completed – 72
  • Requests unable to be completed* - 32
  • Average completion time – 7 days


Right to Opt-Out of Sales or Sharing of Personal Information

  • Requests Received – 1,230,955
  • Requests Completed – 1,230,955
  • Average completion time – 7 days


*Requests may be unable to be completed due to factors such as inability to verify the customer, duplicate requests, or no information is found.

14. Notice of Financial Incentive & Starbucks® Rewards

Starbucks® Rewards is one way in which Starbucks endeavors to reward and thank loyal customers for patronizing our business and purchasing Starbucks products. Starbucks® Rewards members opt in by signing up for Rewards online or through the Starbucks App and are able to earn certain benefits, such as rewards and exclusive offers through accumulated “Stars” or after you make a certain number of purchases, at participating Starbucks stores. If you would like to become a Starbucks® Rewards member, please see the Starbucks Rewards Terms of Use available at https://www.starbucks.com/rewards/terms.

Starbucks collects and uses the categories of personal information described in the “Information We Collect” section, including information you voluntarily provide us (such as your name and email), information we collect automatically, and information from other sources to operate the Starbucks® Rewards loyalty program, including to send you promotions, content, and special offers and the other uses described in this Notice. We work with many third parties to offer the benefits of our Starbucks® Rewards loyalty program. Those partners may fall into the following categories: Starbucks licensees, subsidiaries, and affiliates; service providers; and business partners. You can learn about the third parties with whom we share your information by referring to the “How We Disclose Your Information” section. Starbucks does not assign monetary value for the information we collect through the Starbucks® Rewards loyalty program when sending email communications. You may opt out of receiving promotional emails at any time by adjusting your Starbucks online account settings, or by clicking the “unsubscribe” link included within any promotional emails we send you. Participation in Starbucks® Rewards is voluntary, and you may withdraw from the Starbucks® Rewards loyalty program by visiting the Account section in the Starbucks App, by requesting deletion of your information by filling out this form HERE, or by calling Starbucks customer service. Please note that by withdrawing from Starbucks® Rewards, you will no longer have access to your Starbucks® Rewards account, but you can otherwise continue to use the Starbucks app. All points and rewards you have earned until the time of withdrawal will no longer be available. As previously shared, to communicate and provide services to you through the Starbucks® Rewards loyalty program, we need to use your personal information. Therefore, if you choose to delete your personal information from the Starbucks® Rewards loyalty program, we can no longer provide you with services through this loyalty program.

Based on our reasonable and good faith estimate, we receive value from Starbucks® Rewards in increased customer loyalty and patronage, though any value will vary by Starbucks® Rewards member depending on purchases made, which offers a member takes advantage of, and many other factors.
(a) Lawful Bases of Processing – Where a Starbucks entity is acting as a data controller that determines the purposes and means of processing your personal data, such as when we collect, use, and share personal data as described in this Notice, we must have a lawful basis for processing for doing so. Our lawful bases for processing personal data include:

  • to conclude or perform a contract with you, for example to:
    • process your purchases of or requests for products and services, including delivering
    • gift cards in accordance with your instructions;
    • communicate with you about orders, purchases, returns, services, accounts, programs,
    • contests, and sweepstakes;
  • for our legitimate business purposes, including to:
    • respond to your customer service inquiries and requests for information;
    • maintain, improve, and analyze our websites, mobile applications, ads, and the
    • products and services we offer;
    • detect, prevent, or investigate security breaches or fraud; and
    • facilitate the functionality of our websites and mobile applications;
  • to comply with our legal obligations, for example to maintain appropriate records for internal administrative purposes and as required by applicable law, and provide important product safety information and notice of product recalls; and
  • on the basis of your consent, for example to send you via email and other electronic means personalized promotions and special offers or informing you about our brands, products, events, or other promotional purposes.


You can withdraw your consent at any time by modifying your promotional preferences in your Starbucks App account online, or by contacting us as described in the “Contact Us” section below.
(b) Your EEA Data Subject Rights – Under certain circumstances, by law you have the right to:

  • Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you.
  • Request correction of the personal information that we hold about you.
  • Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it.
  • Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party), or where we are processing your personal information for direct marketing purposes.
  • Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you.
  • Request the transfer of your personal information to another party, when possible.
  • Not be subject to automated decision-making producing legal or significant effects on an individual, which we do not engage in.


To exercise any of these rights, please see the “Your Privacy Choices & Rights” section, or contact us as set forth in the “Contact Us” section below and specify which GDPR privacy right(s) you wish to exercise. We must verify your identity in order to honor your request, which we will respond to within 30 days of receipt.

16. Participation in the Data Privacy Framework

Starbucks Corporation complies with in the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. Starbucks Corporation has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) under the UK Extension to the EU-U.S. DPF. Starbucks Corporation has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this Privacy Notice and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

Starbucks is responsible for the processing of personal data it receives under the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF and subsequently transfers to a third party acting as an agent on its behalf.

Starbucks Corporation complies with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF Principles for all onward transfers of personal data from the EU, the UK, and Switzerland, including the onward transfer liability provisions.

The Federal Trade Commission has jurisdiction over Starbucks Corporation for’ compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF. In certain situations, Starbucks Corporation may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

In compliance with the EU.U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Starbucks Corporation commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU and UK and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF should first contact Starbucks Corporation at privacy@starbucks.com.

For complaints regarding EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF compliance not resolved by any of the other DPF mechanisms, you have the possibility, under certain conditions, to invoke binding arbitration. Further information can be found on the official DPF website https://www.dataprivacyframework.gov/framework-article/ANNEX-I-introduction.

17. Contact Us

We welcome your questions, comments and concerns about privacy. You can contact Starbucks Customer Service online at http://customerservice.starbucks.com (by phone at 800- (782-7282), or by postal mail at: Starbucks Customer Service, Starbucks, P.O. Box 549, Fort Smith, AR 72902.

You may reach our Global Privacy Department and our Data Protection Officer at privacy@starbucks.com.

Additional contact information may be found below for various Starbucks entities.

  • Country – Canada
    • Entity Name – Starbucks Corporation (Canada)
    • Entity Address – P.O. Box 20430, Augusta, GA 30916 USA
    • Additional Contact (If Any) –
      • Customer Service
        • 800-Starbuc (782-7282)
  • Country – U.S.
    • Entity Name – Starbucks Reserve; Princi
    • Entity Address – Starbucks, P.O. Box 20430, Augusta, GA 30916
    • Additional Contact (If Any) –
  • Country – U.K.
    • Entity Name – Starbucks Coffee Company (UK) Limited
    • Entity Address – Building 4 Chiswick Park, 566 Chiswick High Road, London, W4 5YE
    • Additional Contact (If Any) –
      • Customer Support
        • Please contact our U.K. Customer Care team HERE.
        • +443330050449 or +442088345050 (app)

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